Girls' Generation. Sonyeo Sidae. SNSD. They are known as one of Korea's most prominent figures in the Hallyu wave and culture. The girls have achieved many musical accomplishments throughout the duration of their career, both nationally and internationally. SNSD is recognized as one of the top female groups that have lead the Hallyu wave.
SNSD debuted in August of 2007 with "Into The New World" on SBS' Inkigayo. Though the girls received great recognition since their debut, they also faced much backlash from fans of existing girl groups. Despite this, the nine members persevered, and their rise to fame came, sure enough, in 2009, when the group released their extended debut EP "Gee," with a title track of the same name. From then on, SNSD became Korea's beloved girl group.
Girls' Generation's debut stage on Inkigayo, on August 5, 2007
Over the years, like any group, SNSD endured their own hardships and obstacles. One of the most notable, however, being the departure of member Jessica. The nine member ensemble became eight, and it shook both the group and Hallyu fans around the world. Even through this tough situation, the girls carried on as eight and still continued (and continue) to dominate music charts and shows.
The girls took a hiatus in 2016, and during the course of this time, each member branched out in different avenues of the entertainment world. Some of the members participated in solo music projects - Taeyeon, Tiffany, Seohyun and Hyoyeon each focused on solo tracks and EPs to showcase their music colors. Sooyoung did stunning solo modeling and editorial projects. Yoona and Yuri took on acting projects, and Sunny did co-MCing on variety shows, and took on musicals. 2016 was a year the girls seemed to individually branch outside SNSD.
Girls' Generation's first stage following the departure of Jessica on December 9, 2014
Taking a year off from the music scene definitely opened the doors to many opportunities for the girls themselves, as well as for other current and rookie groups. 2017 has seen several rookie groups rise, and several second generation groups unfortunately disband. With their ten year debut anniversary coming up this August, one question remains: What is next for SNSD?
We have seen a trend lately when it comes to many idols, rookie and seniors alike - the sudden increase of appearances on variety shows, with one of the most popular ones being Weekly Idol. The show offers an in-depth look into artists, and allows fans to see a side of their idols that brings both surprise and hilarity. In addition, when you put idols with food, it's a beautiful combination you can't help but love. SNSD has graced many variety shows since their debut, including Weekly Idol, and have charmed audiences with their colorful personalities. I don't have any doubt that the girls still have their knack for variety, and will continue to make appearances on various shows moving forward, whether as a group or as individuals.
Becoming Producers, Composers, and Lyricists:
It might be hard to imagine the girls contributing in music production, but before you dismiss the idea, just think about it - SNSD has been in the scene for ten years now. I can imagine that a few, if not all, members may have learned beneficial skills when it comes to music making at this point in time. Leader and main vocalist Taeyeon has contributed a lot of hours when it comes to her past and current solo projects, participating in writing and composing for her first solo album. Would it be all surprising if she happened to pick up a few skills in producing? It's definitely not impossible. In addition, maknae Seohyun contributed in writing lyrics for subunit TaeTiSeo's song "Only U," and helped write six of seven songs in her solo album, and member Sooyoung wrote the lyrics for their special nine year anniversary song, "Sailing." The girls have proved their artistry has evolved since debut, so growth in terms of musicality is not something to ignore.
Sunny on set recording the voice of Miranda, along with labelmate SHINee's Taemin
Yes, I know that a few of our girls are gifted as actors, so it should be no surprise to see them on the small or big screen in terms of acting. But we shouldn't limit acting to just being in front of a camera or on stage, as I feel the girls should definitely give voice-over work a try, too. Member Sunny has done Korean dubbing for animated films, "The Outback," providing the voice of Miranda, the koala, and "Rio 2," providing the voice of Jewel. Fellow members Yoona and Yuri are known for their impressive acting in dramas and movies, and I believe the girls are capable at taking on voice-over work. With Sunny being someone who may be able to coach them with good insight and advice, it's a revenue that should not be slept on, and a great way to branch out in terms of the entertainment industry.
Overall, you cannot deny how much SNSD has impacted the Hallyu wave since the girls stepped into a new world with their debut. They have since then gone on to make Kpop history as an incredible powerhouse. Let it be known that these girls are more than just talented in music, with their experience and skills in acting, variety, composing and much more. Now that the girls are reportedly gearing up to return to the music scene, SONEs are eagerly awaiting what they have planned for 2017, their tenth year since debut. In addition to music, fans are also eager to see what lies in store for them in the future. What do you think? What direction do you see SNSD heading in? As individuals, and as the nation's beloved girl group?
*C.H.D Entertainment is in no way affiliated with SNSD, SM Entertainment, or any of their partners. This article does not reflect the thoughts and opinions of C.H.D Entertainment as a whole.